Stewart Ackerley
Rupert Murdoch vs. Google
9. Discuss the extent to which the distribution and consumption of media have been transformed by the Internet
· He accuses the Internet search engines such as Google, Ask.com and Microsoft of stealing journalism from other media outlets. He proposes that pay-walls should be employed with newspaper websites that allow users to view a single paragraph, and then pay a subscription fee to view the rest. This method has already been used on Murdoch’s website for The Wall Street Journal, and for his British newspapers, The Times and The Sunday Times. This way, the distribution has changed so that you will have to pay to read news online, in the same way you pay for a newspaper.
· Murdoch declares the new technological advance known as the iPad to be the saviour of newspapers, in electronic form. The iPad has applications that allow a user to subscribe to various newspapers for a price, and view them at will. This has changed both distribution and consumption in one fell swoop, as a printed newspaper can now be viewed on a handheld gadget at the touch of a button.
· Google’s News Index changes the way news is distributed, in a way that Rupert Murdoch is trying to avoid. Google Search opens the door for websites to chase the same news article. If you’re the only one who has a particular news story, you won’t appear in the Search Index. Conversely, if you’re the first with a major news story, then it’s a matter of seconds before you’re buried under a mass pile of websites copying and pasting your article. This also affects consumption as millions of people worldwide can view the article you wrote, on a vast number of different websites.
No comments:
Post a Comment